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One source of the truth

Ideally a customer data platform stretches beyond your CRM and ERP platforms and combines customer data like purchase history with sales and prospect data so you can have a 360 view on your current and future customers. Often the relevant data from both systems are joined and accessed via integrations into a Marketing Automation tool. There it is leveraged and combined with behavioral data in order to create targeted segments. But do you actually already leverage all the available data? And is it driving your outbound marketing activities? Reach out to find out how we can help you capatilise on your data.

Already there? Add Artificial Intelligence to your marketing mix and find out where to focus on for success.


CHETTa-jones consulting services

Uncovering data gaps needed to target based on your target audience

Data harvest campaigns

Integrating & leveraging data points into the Customer Journey


Monia Bosetti | SaaS Customer Success Sr. Director EMEA & JAPAC

Isabel brings strategic thinking and energy in every project. As part of my team, Isabel was instrumental on the design and implementation of a new Customer Success Management methodology and Enablement programs. Isabel's ability of being strategic and get the things done at the same time, makes her a unique talent. In particular her knowledge of Marketing and Customer experience has been a valuable asset for my team.

Joanne Chan | SaaS Customer Success, Knowledge Management, EMEA-JAPAC

Isabel is a trusted teammate who is versatile and flexible in the way she approaches challenges. She takes challenges in her stride and tackles them with a positive attitude, tireless work ethic and entrepreneurial approach. Passionate in the work that she does, she frequently contributes her ideas and insights enthusiastically, probing for key information when she collaborates with others, and above all is an excellent listener.

Rob Heerdegen | Global Director, Adoption & Transformation services, Oracle Marketing Cloud

Isabel has been a joy to work with over the many years we’ve known each other. As a Marketing and Adoption Advisor, Isabel consistently brought her A-game. She used her many years of industry experience coupled with strong facilitator skills to challenge and change the trajectory of 100s of customer ’s use and adoption of Oracle’s Marketing Cloud technologies. She’s truly a trusted advisor to our customers large and small.

Veerle De Ridder | Lead Generation Manager at Vasco Data Security

I’ve been working with Isabel as a customer of LeadFabric. Isabel is a very professional marketeer, with a lot of marketing experience which she is willing to share with her customers. I really appreciated working with Isabel because she is a creative and open minded person, with a very strong focus to achieve results. She easily understands customer needs and acts accordingly.