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About isabel

Let’s get to know each other

With over 18 years of international experience in Marketing Automation, Customer Success and enablement of marketing and sales teams, Isabel Chetta is a pioneer in translating strategic corporate goals into actionable methodologies and plans. Combining all of her experience, Isabel Chetta delivers tailor made policies, methodologies, marketing plans and enablement frameworks to enable your bussines growth.

WHY CHOOSE CHETTA-JONES CONSULTING?

what makes us so unique

Teamplayer

Isabel is a first-class teamplayer. With strong interpersonal skills such as empathie, tact and humor she is able to engage all stakeholders with enthusiasm, motivation and inspiration. Readily sharing knowledge and key information, asking probing questions, solliciting input and at times challeging stakeholders enable her to achieve smooth, committed and succesful collaborations.

Analytical Approach

Taking an analytical approach to her asginments, Isabel combines her problem solving capabilities with creativity to deliver the best possible outcome for challenges brought in front of her.

Throughout her many years working with diverse teams and software systems she has created unique, tailor made solutions combining the ‘art and science’ of business.

Results Driven

During her tenure with both start-ups and large corporations, Isabel’s entrepreneurial spirit always surfaced as she brings strategic thinking with the ability to execute to the table.

Able to take a flexible and verstatile approach to her asignments, she focuses on the end-results and selects her course towards execution and delivery accordingly.

RECOMMENDATIONS

CHETTa-jones consulting services

MONIA BOSETTI | SAAS CUSTOMER SUCCESS SR. DIRECTOR EMEA & JAPAC

Isabel brings strategic thinking and energy in every project. As part of my team, Isabel was instrumental on the design and implementation of a new Customer Success Management methodology and Enablement programs. Isabel’s ability of being strategic and get the things done at the same time, makes her a unique talent. In particular her knowledge of Marketing and Customer experience has been a valuable asset for my team.

JOANNE CHAN | SAAS CUSTOMER SUCCESS KNOWLEDGE MANAGEMENT, EMEA-JAPAC

Isabel is a trusted teammate who is versatile and flexible in the way she approaches challenges. She takes challenges in her stride and tackles them with a positive attitude, tireless work ethic and entrepreneurial approach. Passionate in the work that she does, she frequently contributes her ideas and insights enthusiastically, probing for key information when she collaborates with others, and above all is an excellent listener.

ROB HEERDEGEN | GLOBAL DIRECTOR, ADOPTION & TRANSFORMATION SERVICES, ORACLE MARKETING CLOUD

Isabel has been a joy to work with over the many years we’ve known each other. As a Marketing and Adoption Advisor, Isabel consistently brought her A-game. She used her many years of industry experience coupled with strong facilitator skills to challenge and change the trajectory of 100s of customer’s use and adoption of Oracle’s Marketing Cloud technologies. She’s truly a trusted advisor to our customers large and small.

VEERLE DE RIDDER | LEAD GENERATION MANAGER AT VASCO DATA SECURITY

I’ve been working with Isabel as a customer of LeadFabric. Isabel is a very professional marketeer, with a lot of marketing experience which she is willing to share with her customers. I really appreciated working with Isabel because she is a creative and open minded person, with a very strong focus to achieve results. She easily understands customer needs and acts accordingly.

INEKE LECLERCQ | MARKETING DIRECTOR AT RIVO

Working with Isabel has been a highly rewarding experience as well as a great learning experience. She is extremely dedicated to her customers and will work day and night ensuring projects are delivered to high standards. Besides that she also has a lovely open and warm personality making it a real pleasure to work with her.

LAURA CROSS | MARKETING PROGRAMS MANAGER AT KOFAX

Isabel’s number one strength is her analytical mind. As marketing is evolving to automation and streamlined efficiency with executives wanting to know about ROMI and marketing spend, Isabel is poised and ready to be a leader in CRM and marketing automation. Her analytical skills are superior; difficult to find with the majority of marketing professionals. Her contributions to Kofax over the past few years can be seen in every department. She has been instrumental in the data mapping of all prospects, customers and partners, assisting with the overall implementation of the SFDC and Eloqua integration, re-thinking the process of how we deal with our data and what we needed to do to streamline for even more efficiency. Isabel loses sleep over how she can make our marketing even better, she goes over every possibility, always meeting deadlines. She is a marketing professional I deeply admire and have been proud to work on the team alongside her for the past two years.

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PROFESSIONAL EXPERIENCE

WHere did i get my knowledge

Enablement and Readiness Manager | SaaS Customer Success – EMEA & JAPAN

Pioneering in Customer Success Enablement, she rolled out two key initiatives: an Enablement Strategy and a Readiness Coaching Program. The enablement strategy encompassed creating a knowledge & skills framework for remote, field and cross-pillar CSMs with various accreditaion levels on product and operational excellence. Additionally a tailor made scenario based training was created to encompass all of the learnings and delivery skills required to confidently and succesfully engage with customers. The Readiness Program comprised of creating onboarding programs, handbooks, resource centres and continues learning paths leveraging diverse learning platforms.

Global Customer Success Program Manager | Oracle Marketing Cloud

Tasked with the ask to scale specialized adoption services across wider teams and regions, Isabel created an Expertise and Confidence charter that lay at the basis of enabling a global group of CSMs to engage with their Marketing Cloud customers in a strategic and pro-active manner. The forthcoming plan encompassed experiential goals, knowledge gathering and accreditation exercises. In her next role Isabel was tasked with expanding this approach across the full Oracle SaaS portfolio.

Adoption | Transformation Advisor | Oracle Marketing Cloud

Guiding 100’s of customers throughout their Modern Marketing Journey. As a team of ‘true and tested’ Modern Marketing veterans we engaged with Oracle Marketing Cloud’s customers to help guide them through their own Modern Marketing Journey. How? We developed our own set of guided exercises to apply an organization’s strategy into modern marketing best practices. Engaging with all levels within the organization (from CMO to HRO) we ensured that the key foundations to success were in place and aligned.

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Director, Professional Services

Having joined from the get-go, I leveraged my experience as a marketer and marketing automation award winner (Eloqua Markie 2007 for Best Interactive Campaign) to help our clients implement their own marketing automation platforms and execute their own campaigns within these platforms. As the business grew, so did my remit to leading the demand services team, delivering strategic and technical services, coaching our team and our customers on Modern Marketing Methodology as well as developping new business and service offerings.

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E-Marketing – Dotcom Europe

Working with our regional and country marketing teams to leverage the online sales channel – and making sure the generated revenue was tracked and attributed. Ensuring the online communication and email-strategy was aligned with our direct marketing, CRM and sales initiatives. Supporting the regional and country marketing teams in applying best practices to their online presence and campaigns.

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CRM & Marketing Automation Management – Americas Field Mktg

• Implementation & Roll-out of Marketing Automation Software
• Alignment of Sales and Marketing processes
• Organizational data mapping
• Creation and implementation of lead generation and nurture campaigns
• Our team won the Eloqua Markie ‘Interactive Marketing’ 2007